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CTR Press

By

Maryam Tajfar

and

Mel Bolero

Henry Gide












2017 Events











May 2017:











April 2017:









April 26-27, 2017:




Social Media & Web Analytics Summit



San Francisco 






 



Social media and web analytics was organized by innovation enterprise. The participants from a variety of industries gathered together to discuss analytics in small and big data, mining data, targeting users effectively based on analyzing clean data, Machine learning, digital storytelling, social media listening and charting collections of connections in social media. Sturm talked about integrating into the digital analytic landscape. He emphasized on consistent training to get people involved in the process and driving people to the website and creating website traffic. He explained the ways of driving social media traffic to the fennel. He pointed out that Social media plays an important role and with an organic team the valuable data can be extracted. He explained MTA sprinkle implementation and training team for the future. Then the panel discussed driving action with analytics.

Marc Smith talked about social media research foundation. He explained NodeXL (Network Overview Discovery and Exploration for Excel) and the ways it helps in collecting, analyzing and visualizing complex social networks from YouTube, Twitter and Facebook. He added: "Academics, market strategists and social media managers from around the world use this tool for making a network map."
He discussed the Predictive analytics and emphasized the shift from just advertising into advertising with connectivity. About the top people tweeting about a topic, the top ten people in the list he said that they are in the middle of things and their centrality is important not the number of their tweets or number of their followers. "Influencing and influencers is not defined just by number of followers on social media." He also pointed out that Network diagram showing negative and positive integrators that effects the stock price. "We are constantly testing and algorithms continually change." By making many maps you can locate your brands and your competitors." He explained the ways we could use networking and the Insight we need from social media. "If it doesn't make network, it is not social media. Internet is human connecting machine." 
 
 
Fetters discussed Social listening strategy, Social media monitoring and Listening to all the people who say something about the specific brand. She mentioned that Social media listening is data driven. She gave the example of 17 banks that signed off on $2.5 billion loan to help the controversial oil pipeline project. The participating banks such as Citigroup, Wells Fargo, TD bank of Canada and Mizuho of Japan are under fire from the environmental groups. She insisted that First Republic bank hasn't participated in the project but in the social media, it has been included too. The speaker mentioned that her job was to protect the reputation of her company. And she searched all the data in all websites, blogs and social media about her brand. She explained how she had contacted many of them and asked them to revise the content. She emphasized that the goal should be improving the brand reputation and she added: " social media's changes  make the world change. The contents must be evaluated constantly." About publishing testimonials on the website she pointed out that an extensive research on each client, their political views and their brand is necessary before publishing them on the website. "Damage control is very important." Observepoint representative showed a video about a company in the U.K. that changed the image of their product from a square shape into the diamond shape without making any changes in the ingredients. When the participants in testing the product were asked about the difference. Most of them believed that the diamond shape had a better taste! Also he explained how the consumer groups protested and accused the company of cheating. And finally they printed both images on the packages. He pointed out that accurate data collection facing many problems. He discussed monetization opportunities on each platform and emphasized that different platforms create different social patterns. About the process of data evaluation he mentioned: "Manual evaluation takes lots of time and is not consistent." SDL representative talked about the industry's first cloud based machine translation platform for real time global communications. CTR Press










April 25-26, 2017:




OPEN TALK Summit 2017




San Francisco 







 


Open Talk summit was organized by Talkdesk and its goal was discussing and reshaping " the current trends in customer communication." A variety of professionals from customer service and customer experience departments, business managers and center agents gathered to discuss the superior customer experience and real time communication. Using bots, Omni channel and multiple channel supports, how to improve CSAT, increasing revenue as the result of customer loyalty, turning big data into big decisions, the latest methods of agents training, empowerment of customers and the ways of establishing customers' trust were discussed. Tunguz explained how data can be crucial in the process of decision making. He discussed the ways of managing the bad reviews in the social media. He pointed out that choosing the appropriate metrics help to boost revenue. He explained the beer game theory , impact of latency and Bullet effect. He discussed the benefits of proxy metrics: "easy to measure and correlated and predictive." He mentioned that each customer providing huge amount of data and he added: " not all data is valuable; companies must decide which data is valuable. And their decisions helps them to know customers behaviors." He explained the process of providing products, marketing, sales and finally support in startups. The next panel discussed using trends for creating processes that guarantee customer success. William explained the ways of delivering  better consumer services, dirty data, testing and machine learning and understanding the metrics. He emphasized: "Make sure data is put clearly and correctly and data cleansing is very important."  Another speaker from a dating website and online matchmaking explained leveraging the data and how their customers breaking their own rules all the time. She mentioned: "what they say and how they behave are quite opposite. 80% of customers have more meaningful conversations with those who doesn't match their criteria ." She also mentioned some of them deactivating their accounts three times a week and again activating it. "But in the past they only deactivate when they found their ideal partner." She also said: " Some of our competitors use bots and taking human elements out and as the result people dating bots." The panel discussed the ways of approaching the notion of data and extracting data in every step, Machine learning and its applications and obstacles in a various companies and Collecting the right data. The speaker explained Machine learning initiatives and users' behaviors and their ways of searching and added: "machine learning speeds the process, but not everything needs AI." 



The panel discussing agents training emphasized on teaching the agent to feel empathy for customers and learners. They discussed the importance of looking for the relevancy of the program and metrics and pointed out that the training should be continuous in order to achieve the desired result. The speaker said: "We are human beings and behaving like robots is not positive." Tobal mentioned that using the right approach to training increases customers' loyalty and satisfaction and as the result the revenue increase. The next speaker talked about reaching customers through social media. He emphasized on being a differentiator and competing with the giants in the industry. He pointed out that meeting face to face with customers build trust. "The relationship and trust and scaling the relationship is the key. Trust is tied up with the brand."  He pointed out that in the past filling out surveys was the main way of receiving customers feedbacks, but nowadays social media and online reviews have made a huge changes. He mentioned that automation without the real human interaction cannot be effective or even useful. " A platform cannot replace a customer service agent. And personal approach is essential for building the trust."


In the exhibition hall, Unbabel representative explained that they remove language barriers with providing seamless and scalable translations that always involves human reviews and approval. Outreach increases connect rate by 30% and help representatives connect with the right leads at the right time. Also Front exhibitor explained: "it is the shared inbox that brings all your external communications into one place." Fonolo founder mentioned: " its easy to use and customer portal allows the users manage all aspects of their experience without involving the IT department." CTR Press





April 21-23, 2017:




SILICON VALLEY Comic Con



San Jose 






 


Silicon Valley Comic Con was about the future of humanity and discussing space exploration, robotics, science fiction, game industry, green technology and VR/AR. The exhibition halls was filled with the people with costumes and the comics, games and anime enthusiasts.There were a variety of participants: artists, actors & actresses, writers, science and tech professionals and people from entertainment industry. In the exhibition halls, some people taking virtual walks on Mars, engaging with the robots and taking part in the digital activities. Also there were different panel sessions and Q&A with professionals in science, tech and entertainment. Panels of experts discussed the ways robotics industry getting closer to making "C-3P0 less of a fantasy, and more of a reality." Researchers and scientists from NASA discussed new and innovative technologies such as ADEPT umbrella heat shield, quantum computing and aviation. In the last decade NASA has improved heat pipes that have been adapted to medical use such as bipolar forceps that are used in brain surgery. Also rechargeable hearing aid batteries draw from NASA research. Laser based remote sensing equipment is called lidar and has so many usages such as helping archeologists " hints of the fossils and bones hidden beneath the earth's surface." Also it offers free softwares in the variety of subjects including business systems and project management, system testing, structures and mechanisms, autonomous systems and data & image processing.

John Cusack, the actor of the movies: Raven, High Fidelity and Sixteen Candles took part in the interesting Q&A with his fans. He mentioned that sometimes they make dark movies and added : " I don't watch my own works."  About music he pointed out: " Older music is better and it is still human; nowadays everything goes digital and lifeless." When he was asked about the best and the worst advices he had ever been given, he said:" the best advice was: "risk as much as you can" and the worst one was " be worried". He also mentioned his role as a board member of Freedom of Press Foundation. He pointed out that his favorite movie was Dr Strange love. He also said:"It is better to beg for forgiveness than ask for permission." Dr Buzz Aldrin was " one of the first two men walked on the moon" and he mentioned he had PhD from MIT. He pointed out: " this time we should go to Mars. He said: "The U.S. led international team should occupy the Mars." He was an exceptionally energetic speaker at the age of 87. He showed the photo of himself on the moon and added that it was the first selfie ever. He described the 60s and how President Kennedy insisted on sending human to the space specially after the Russians had done it. ( The first woman into the space was Valentina Tereshkova in 1963). He added: "We accompanied the impossible in 1969. He repeated several times that landing and staying on Mars should be the aim.

In the exhibition hall the comic artist, Sam Coaass was busy drawing her ideas. Displaying her latest works she mentioned that her favorite one was the drawing called "the masked one". The panel discussing the future of humanity in entertainment, talked about the movie Extinct that take place 400 years in the future. Science fiction writer mentioned that he wrote about iPad long years ago before it was made. The speaker pointed out: "Art challenges technology and technology inspires art." There was a costume contest and one of the winners was the elegant costume of Roosevelt. Future of the brain was discussed by the neurologists. They discussed what happens when the neural implants can modulate the behaviors and thoughts. And in the case of becoming "cyborgs" "what does it really mean to be human?"  CTR Press









April 19-20, 2017:





Data Visualization Summit




San Francisco 








 


Data Visualization summit was organized by a business media company that specialized in enterprise innovations and aims to provide companies with the necessary insights for growth. Its focus is on big data, analytics, innovation, digital and finance. The designers, artists and data scientists gathered to discuss the latest innovations in data visualization. The focus was on where the art meets science. The highlight of the conference was the presentation by Irvin Almonte. He talked about Delivering data as insight through design. He started his speech by showing a graphic design of the movements of French army led by Napoleon and how that single picture could tell the viewers thousands of words in history. He explained that the concept of using images for understanding data has existed since centuries ago: from graphs in 17th century and the creation of the pie chart in early 19th century. And a perfect example is when Minard mapped Napoleon's movements in Russia. The graph shows the size of the army and the path of Napoleon's retreat from Moscow. This unique map helped the deep understanding of the event and is more effective and expressive than thousands of words. He mentioned a quotation by Tufte that describing it as the best statistical graphic ever drawn. He showed many magnificent examples of paintings from Da Vinci, Monet, Matisse, Pissarro and many others and explained how each picture tells us a story of the time it was painted and how they can be considered the best examples of data visualization. He discussed the concept of thinking fast and slow by Daniel Kahneman. He explained how data graphics like words can be used for deception, knowledge and manipulation. He analyzed the famous paintings and the characters' expressions and how their expressions tells us stories. Mona Lisa expression and dynamic expression of the smile was discussed. A huge amount of data can be summarized in a meaningful way in a picture. There are many tools for data visualization. Using colors, lines and styles to create graphics that tell us stories. The charts can be used for demonstrating live data streams and providing a consistent visual output. 


Jason Lockkesmoe discussed the ways of transforming education by data visualization. He explained the power of data visualization in education and Textbooks. He talked about assessment and development of new products and getting qualitative and quantitive data. He showed a picture by Rembrandt and pointed out that the same things with unstructured data and analyzing the behaviors of data can be done. He emphasized on delivering the content and finding out how effective can be. He mentioned that learning is the goal and assessment and survey are the means of measuring how effective they have been. He talked about the Product analysis of millions of learners. " We began to do data visualization and bringing all the data together and creating the charts to understand digital footprints." He explained that the dark data is those information that no one using it.

Humanizing data design products and how audience perceive the data was discussed by da Silva from Data story Lab. He talked about underwater mapping and how we visualize data: from static innovation design to interactive one and Service design from artist to audience. He discussed the translation of data and how everything is data and the goal should be designing and visualizing it  in order to reach the audience and be understood. He pointed out that many tools available for displaying information and emphasized on the creative process of thinking, analyzing and planning. He mentioned that effective storytelling and engaging the audience and finally involving a good market is an art. According to the analytic service report  by Harvard Business Review sponsored by TIBCO, discussing deployment of self service and data visualization for faster decisions, the main reason for the importance of analytics is the explosion of available data. "In many industries, external data, from analyst reports or social media, has become as important as internal data." According to he recent surveys, 70 percent of the respondents believed having access and integrating both internal and external data can be crucial for the process of making decisions. Appen develops human annotated datasets for machine learning and artificial intelligence. It covers over 180 languages and dialects and transforms speech or image data into text. It uses human moderation of data to ensure quality control. The machine learning models need continuously optimizing algorithms. Human-generated data is high quality data. " Humans are simply better than computers at managing subjectivity, understanding intent and coping with ambiguity." CTR Press






April 13, 2017:




SPLUNK Live





San Francisco 








 

The 10th annual splunk live was an educational and interactive event on data insight. Splunk educational sessions discussed splunk overview, using splunk for APM, the power of SPL, splunk enterprise for IT troubleshooting, building an analytics driven security operation center using splunk enterprise security, machine learning, end to end approach via SIEM and ransomware investigation and prevention strategies. Billy Beane talked about his experience with the strategic methodology, known as "moneyball". This philosophy has been adopted by a variety of organizations in order to manage their assets and resources more efficiently and increasing the revenue. He explained how he managed to shape this business view and leverage big data and use analytics for achieving more effective results. He showed a video of the film that was made based on his story and played by Brad Pitt.He described how his family was excited and overdressed when they had Brad Pitt as their guest. He mentioned that people like sports because of the intensity of the emotion and they can behave irrationally and it lessens the pressure of being rational and businesslike when working. He emphasized on the data collection and data advantage and added: "it is all about skills,not just sports and athletes." He pointed out that they made decisions based on those data and analytics and they followed the lessons learned from the data analysis. 

 
Splunk Overview session discussed the features of Splunk Cloud and Splunk enterprise: machine learning, data analysis, Power user productivity and platform management. The speaker talked about driving operational intelligence and Digital revolution and he discussed the extent of change in the recent decade in the zweb, music, telecommunications and all aspects of technology. He discussed disruptive approach to unstructured data and compared traditional approach with splunk approach: " in traditional approach, it is schema at write, but in splunk, it is schema at read." He emphasized on turning machine data into business value. He explained Fully integrated enterprise platform and Searching at the real time all the machine data. The next speaker discussed data visualization. It involves creating a visual representation of data. Its primary goal is communicating information more efficiently via graphics. It helps users to analyze data and makes data more understandable. Processing and analyzing the data involving analytical challenges for the process of visualization of data.
 
 
The next speaker discussed IT service intelligence : data driven service monitoring and analytics and when the machine learning is added to it and Machine learning capabilities. He explained data augmenting and how it adds value to the data and makes it meaningful. He pointed out that data augmentation reduces human intervention and increases the quality of data. The speaker talking about Building an analytics driven security operation center using Splunk enterprise security discussed an analytics enabled SOC. He mentioned that 44% of enterprises don't have a SOC; 51% of organizations initiated investigations one hour after threat was detected and 42% of organizations claim that they never had any significant threats. He emphasized Technology exists to serve people and processes and a big challenge is cost, especially the opportunity cost. Discussing Threat hunting he said: "lots of organizations are compromised and they don't know it." He said: "Tier1 people are difficult to find and retain." He explained Automation in the SOC and emphasized: "Do more with less." "A system makes changes in the arrangement and makes alert in IP addresses." He added: "Security engineers are becoming programmers." The next speaker discussed user behavior analytics that assists enterprises with detecting insider threats and targeted attacks. UBA as defined by Gartner is a cybersecurity process about detecting threats and financial frauds. Analytics tools help understanding the data that SIEM and system logs gathered. UBA was initially used in the field of marketing in order to predict consumer buying patterns, then it was found that it can be useful in the security context too. The next speaker discussed how splunk solves email phishing problem: it isolates compromised systems, disables compromised AD users, blocks phishing IP and URL, blocks phishing sender email address, eradicates malware on affected systems, forces AD password reset, recovers users and finally updates SIEM status and closes the alert. CTR Press










April 10-11, 2017:







Flink Forward 2017






San Francisco 










 


 
Flink Forward was the premier conference on Apache Flink. Apache Flink is a popular system for stream data processing and it is a big data project in Apache Software Foundation. The speakers discussed the ways Enterprises use Flink, Flink system internals, ecosystem integration with Flink and future of the platform. The participants joined a variety of presentations such as stream processing with Flink, running Flink at very large scale, Flink and DC/OS, using Flink and Queryable state for high frequency time series data, Apache Beam, Flink Tensorflow, non-Flink machine learning on Flink, dynamically configured stream processing using Flink and Kafka and machine learning algorithms. The event was organized by data Artisans. Celebi from data Artisans talked about building online applications directly on streams. He showed a demo and explained the architecture, queryable state enablers and implementing and Performance of Queryable  state. Keynote speaker discussed the real time analytics in the real world challenges and lessons at Uber. He explained Memsql, intelligent catching and query language and mentioned: "The system is scalable, fast and accurate, but the cost of storing data is high; but in the long run, it will be cost efficient using KAFKA." He also discussed the situation when data explosion happened. Elizabeth Joseph talked about Flink  & DC/OS and deploying Flink at scale. She mentioned: "Marathon is a default scheduler for using Mesos cluster and Introducing DC/OS solve common problems." She added that Mesos is good for resource management and explained Communication among containers, Full stack logging. She showed a demo of Universe packages and selection of software to install and Its architecture and how it orchestrates running applications. She discussed Jason editor, Interaction with DC/OS and Flink on Apache Mesos and DC/OS. She said: "Remote container shell makes running applications easier." She explained Unified metrics for tracking and addd: "you know when pinpointing things if anything goes wrong." Configuration updates and upgrading that's what her company is currently doing.
 
 
Olson from PhysIQ, Chicago talked about Using Flink and Queryable  state to buffer high frequency time series data. He explained his work for the medical company and collecting data from patients and Home monitoring for patients. He explained two types of states in Flink: Keyed state and operator state."Value state can be updated every time data comes in and gets aggregated." He said: "every time you modify data and setting up environment If you don't clear the state you may go to the state zero." Seth Wiesman emphasized Not a lambda architecture and explained Databases with APIS, Window Schema, append and upsert and how it is resulted in a larger state. He said: "S3 is not agile system" and explained what happened when Flink and S3 disagreed. He pointed out: "Treat S3 like a key value store and Copy to S3 once per checkpoint." He mentioned that while handling data skew we need to reduce the number of elements moving across the network. Dunning discussed Non- Flink Machine learning on Flink. He explained the machine learning and added: " it is 90% logistic not learning." He explained Database and mentioned that People click on the title, not the content. "our model was wrong and we analyzed the performance then did modeling on what people watch and finally it was improvement." He pointed out: "If it is in the containers, it is not in the Flink." The next speaker explained Apache Kafka and mentioned that Kafka as a distributed streaming platform lets us publish, store and process streams of records as they occur. He mentioned that building real time streaming data pipelines and applications that transform the streams of data is very important. He added Apache Flink, a distributed streaming dataflow that is written in Java and Scala. " Flink's pipelined runtime system enables the execution of bulk and stream processing programs." " programs can be written in Java, Scala, python and SQL and are automatically optimized into data flow programs that are executed in a cluster or cloud environment."

 
Dean Wampler discussed streaming deep learning with Flink. He explained Challenges using Flink for deep learning and Trading models in Finance that can restart the streaming.  He pointed out that dual processing in Flink is an advantage and emphasized the need of updating the model periodically. He said: "Do interference with low latency using old model." And then he explained Deep learning 4 J and Model training VS model serving. "Deep learning 4 J  is the first commercial, open source, distributed deep learning library written for Java and Scala. DL4J is used in business environment on distributed GPU and CPU." " Java as one of the most popular programming languages for client server web applications derives much of its syntax from C, but it has fewer low level facilities." Grant from IBM discussed online machine learning algorithms and showed a demo. CTR Press











April 10-11, 2017:




Android Makers Conference 2017




Paris,  France 





 




Android Makers Conference gathered together the android enthusiasts, academics, tech professionals and developers from around the world to discuss the latest developments of android in over 60 sessions in both French and English languages. They talked and shared their ideas and opinions in the educational sessions. Android is a mobile operating system that is based on the Linux kernel and developed by Google. It is primarily designed for smartphones and tablets. Giuliani from Toulouse, France and an Android developer and specialist in Java, JEE, AOP and distributed systems talked about Kotlin language. He mentioned that he developed Android Apps since 2013 and he considers himself as a Fullstack mobile developer. The browser fronted of the applications can be migrated to kotlin and continue using modern JavaScript development frameworks. Also he explained that coroutines as an expressive tool for implementing asynchronous behavior can be used for building users interfaces on all platforms. An Android retrospective was discussed by Guy, Android graphics manager at Google. He mentioned that his focus was on graphics and UI toolkit. Android is a single threaded UI system and because it is single threaded any action that may result in blocking the UI thread will have a considerable impact on performance and consistency. Dupuy from Microsoft's France talked about industrialization of mobile development. Also he discussed Xamarin Test Cloud, Hockey App and visual studio mobile center. 

Metias discussed the impact and benefits of the cloud computing applications. He also talked about DevOps and how it establishes a culture where building and testing a software can be faster and more reliable. Nakhimovich from NY times discussed the ways of loading and caching data. He mentioned that open source libraries cover network clients to UI frameworks, but a library that can load data from multiple sources is missing. He said that NY Times has open sourced a library built on RxJava, Guava that simplifies the task. He added that stores simplify data loading and caching when they are exposed through interfaces. He discussed streaming data from OKHTTP and creating a blazing file system and leveraging RxJava for combining multiple data sources. Dias talked about Google Home. Google home is a voice speaker that is powered by the Google assistant. She mentioned that it is always ready to help and you can ask question or telling it to do something. She demonstrated its main features and showed the ways of creating custom actions through Actions on Google.

Gouchet discussed merging in the future. He mentioned that any developer working in a team has experienced some sort of conflict while merging. He emphasized on the necessity of finding solutions for merging "smarter and not harder". He mentioned that he had been dabbling in Android since the Cupcake days. The next speaker talked about App Inventor for Android. He explained that it is a web based visual development that is based on MIT's open block Java library. It provides access to Android devices' GPS. He also pointed out that in 2011, google released the source code and terminated its web service. Also in 2012, Google and MIT released a new version together. CTR Press








April 2-6, 2017:




American Chemical Society (ACS) 2017





San Francisco








 


American Chemical Society National Meeting was gathering academics and professionals in the field of chemistry. For the last 140 years, ACS has been active for advancement of "the broader chemistry enterprise and its practitioners." It has more than 156,000 members who have access to its multiple databases; it does not conduct any research but publishes the latest scientific studies. The Conference attendees: chemists, chemical engineers and educators from around the world gathered together to discuss the latest research findings and solutions. 

Dr Milasincic talked about brain and how brain is more than a computer. She discussed the Discovery of brain secret by chemistry. How the brain works and visualizing the individual neurons and understanding its structures and how neurons are communicating with each other were discussed. She mentioned that over 100 different substances and chemical signaling among neurons and regulating communication between cells and neurons. 
"Each neuron of brain is connected to thousands of neurons. Neurons release chemical substances and unlike computers that use 0&1, brain uses many richly layered analogue. 
The speaker explained how brain fundamentally works, neurotechnology,  Chemical lift up artificial receptors research and Devices implanted in the brain research in UCLA. She talked about the recording chemical reactions in the brain in neuroscience in both healthy and ill brains and the process of drug development, Crystallizing memory proteins, Neurotransmitters and Mapping neural networks for chemical connections. Neurons have the amazing ability to gather and transmit electrochemical signals and human brain is made of 100 billion neurons. The small, branchlike cell makes connections to other cells and causes the neurons to talk with other cells. They can be located on one or both ends of a cell. 

Researcher from McGill university, Nathalie Tufenkji presented her research on antimicrobial activity of Maple syrup. According to her " the native populations in Canada have long used maple syrup to fight infections." The researchers separated the sugar and water from the maple syrup's phenolic compounds and also investigated whether the extract changes " the permeability of bacterial cells". Currently they are testing the syrup extract in mice and she mentioned that it would take years before it be available to the patients. Antibiotics does not only kill the infection-causing bacteria, but also they kill healthy cells. And the antibiotics are not able to destroy superbugs. Currently researchers are looking for the natural ways to fight infections and reduce the antibiotics use. Another research discussed was using hair strands in crime labs. According to the researcher, Jackson: " who you are, where you have been, what you eat and what drug you take, all shows up in your hair." Forensic hair analysis is using microscopic examination of hair color and thickness to identify suspects. Also there are many critics who believe the hair analysis is subjective. Currently researchers are using liquid chromatography and measure the ratio of isotopes and lots of works should be done before it can be used as an reliable technique in the crime labs. Another research project presented was the research on sniffing urine for detecting prostate cancer and how it could prevent biopsies that are not necessary. According to the main researcher, they had already been working " on a sensor to sniff hypoglycemia on a person's breath. Also the researchers from University of California presented their research on creating an "odor wheel": " it displays public friendly general descriptions of a range of smells on the outside and the chemical composition of the smelly agents on the inside." The researchers uses this wheel to ask the public " about the bothersome stench" and in order to capture odors, they use plastic bags and handheld devices. And once it is identified, the chemical and its aroma can be eliminated by using scrubbers. Currently researchers are working to standardize the tech to measure and control odors. The latest research on reducing waste and pollution that was discussed in the Conference according to the researcher, Sixta, was achieving the goal of not only recycling garments but producing the best possible textiles. As the result that recycled fiber would be even better than native ones. Currently researchers are trying to apply the same ionic liquid to cotton-polyester blends. Another research presented was "making a beeline past the blood brain barrier for drug delivery." Dr Giralt from Barcelona explained that his team at the Institute for Research in Biomedicine have removed the positively anchor and checked to make sure the molecule can cross the BBB. And he mentioned that those who were allergic to bees may wouldn't be allergic to Mini-Ap4 that do not trigger "a strong immune system response in animal models, an important factor in drug design."


 The ACS board of directors as the governing body of ACS talked about ACS activities. President-Elect,Peter Dorhout, a member of ACS since 1986, discussed Chemical and biological approaches, Safety of food, ACS core values and laboratory safety. Immediate past president, Donna Nelson, a member of ACS since 1975,  discussed her experience with the cast and crew of TV show Breaking Bad. She mentioned that in season one there was science errors and they didn't have the budget for hiring paid chemistry adviser. She explained her experience in visiting Breaking Bad office and talking to the writers and how she helped them to deliver more scientific screenplays. She teaches organic chemistry at the university and she pointed out she helped them as a community service and it was unpaid when she assisted them in choosing the proper terminology in the series. She mentioned the irony of being a conservative organic chemist and helping them about the details method of meths making in the TV series. She also mentioned that the series showed the dark world of drugs and there was no white washing and she wanted a scientifically correct TV show. Cail talked about the Relationship between brain and Hollywood. She showed clips from the movies Memento and Limitless and talked about the uselessness of the drugs and pointed out that there are many fake brains studies such as watching TV is good for the brain. The educational session on how to lead without authority was an interesting one day seminar for chemists and academics from around the world to learn how to influence and get something done through leading and negotiation and how to repair a damaged relationship. The focus of the study was on influencing others; but this question comes to mind that "influence " can have negative connotations too and it may be somehow opposed to the independent minds so encouragement can be a good substitute for that.

In the exhibition halls, many universities, chemical companies and publishers presenting their latest products and projects. Dr Jean Jacques Vanden Eynde talked about MDPI, Academic Open Access Publishing that is a digital publishing institute established in 1996 and publishes over 170 open access journals in chemistry and material science, medicine, environmental science, engineering, public health and business & economics. Angelica Gonzalez talked about AK Scientific and its partners and APIs, Biocides and Analytical references. Tanriverdi from Turkey talked about Nanomagnetics in the field of scanning probe Microscopes and measurement system for various fields of science and technology. IKA representative explained that Algaemaster is a fully autonomous photo bioreactor that provides researchers with the equipments that are necessary for producing sensitive dinoflagellate microalgae.  Dr Langerman talked about safety in academic chemistry labs and how to organize accident prevention.CTR Press













April 3-5, 2017:





Marketing Analytics and Data Science





San Francisco 










 


Marketing Analytics and Data Science Conference was organized by Informa, a business intelligence, publishing and events business that works within "information economy". It provides content and intelligence for the people and businesses. Informa provides products and services and connections to specialists for the individuals and businesses. It was established in 1998 by the merger of IBC Group and LIoyd's of London Press. This event was chaired by David Boyle, BBC Worldwide. Boyle mentioned that England has the best Analytics in the world. Seth Reichlin talked about competitive pricing Analytics. He discussed McGrow poor sale experience in 2011 and how it raised the wholesale price. He explained Amazon example and how and why wholesale price changed. He pointed out that  Amazon doesn't have the restrictions so price could be whatever they want, but Campus book price facing many restrictions. He also compared Amazon price and Formal rental system of book in the campus and added that Amazon had the same service at the lower price. He said: "Data scientists in the Amazon that analyzes data in the market are those who determine the price. Amazon introduced the new plan in 2012 for renting books." He mentioned that Amazon pricing affects students buying behaviors so students increasingly Rent from Amazon. Then he explained how to combine the retail tracking with consumer tracking. "According to the latest analytics real per capital spending for textbooks has been trending down since 2002." said Reichlin. He analyzed how Pricing power has shifted to Amazon and Amazon has gained pricing power while publishers have lost that power.
"Can we automate competitive pricing analytics?" He pointed out that we need strong theory for the price change and it is not easily automated. "Analytics involves both human and machine." 

 
Weiss from LinkedIn talked about LinkedIn learning and Lynda and how the new era of just in time skills training has been working. He discussed Engineering LinkedIn learning and mentioned that LinkedIn was fundamentally a data company. He pointed out that 133 million in the U.S have LinkedIn profiles and 3 million jobs posted online on LinkedIn. He explained LinkedIn data points that connecting working professionals worldwide. Then he explained how Lynda was formed as the technical publishing in 1990s by Lynda Weinman. The speaker also discussed the opportunity for skills training and Serving the IT and business sectors. The he talked about the growth of data science and business analytics in LinkedIn. Finally he discussed using data science for finance and marketing and the courses provided by LinkedIn. Perkins discussed language analysis and how to unlock the power of words. He explained how it helps the institutions to understand a huge text in Media and finance involving AI and machine learning and Automated professional services. 

The speaker said: "Our approach to machine learning should be intuitive." Then he discussed the Overperforming and underperforming analysis and the platform BBC uses. He explained information aggregation: collecting, aggregating and analyzing data, Summarization technology and risk assessment analysis and review and Using AI in risk assessment. He pointed out that using the platforms leads to the strategic sale decisions. And he explained Pairing information and AB testing for the production side of the media company. 

Gosier talked about the analysis of singers and audience involvement in the music industry. He mentioned that when there was a major news event, it caused an extreme activities about the persons involved. "Dynamic can be leveraged to promote a certain peoples such as famous singers." Then he talked about Sequencing things in the future and the project in San Francisco: multi variate segmentation; he added the criteria for this project and how popular these singers were and how much they were selling. "Looking for similarities among the same singers was the project using predictive analytics and streaming music.The extreme activity is used as a proxy." He explained how they were looking for optimal time to release a single song before releasing an album. "Public are enjoying the songs and streaming companies use it for monetizing." Hillary Mason discussed the ways of leveraging the machine and data superpowers. She pointed out: "We are not in machine learning yet." She emphasized that "AI is whatever computer cannot do today." She talked about . "Google map is a great data product that we can make real time decisions, they integrate the data of the user's location with data on traffic and guide the user." She discussed data as a tech problem that needs finding a solution. "You need to own your data solutions." She emphasized that deep learning is for analyzing the texts and image data. She pointed out that we should focus on experimental development process. Saulsbury talked about info graphics and how to use info graphics for sharing data. She pointed out that our goal is influencing, not following the exact rule. She said first take the information and then make them visual. Graphical should clearly show the data, avoid distorting the data, encourage the visitors to compare different pieces of data and serves a defining purpose. She explained how to engage the audience with the data. "Less is more: use limited font and color."

 
Bahat talked about the Future of work and the profound affect of automation. He emphasized on Self automation; "if you don't automate your job others would do it." He emphasized that Social interactions is very time consuming and added the War between robots and human has been oversimplified; "there will be a massive unemployment". He added: "Online forums are becoming more and more dangerous and now it is much more difficult to find the same minded people online than it used to be." Rogier showed a clip of masterclass in screen writing and then he mentioned that some people make the horrible choices for education: "10,000 dollars for a 10 day coaching." He said that when he was 12 years old, he sold a search engine for 800 dollars. He pointed out that he had troubles with authorities. Then he mentioned that people in the U.S. have different approaches compared to people from the U.K. He had worked on a project for the supermarket Tesco in the U.K. He said: " when there is just one apple left on the shelf, in the U.K. people rush to buy it, but in the U.S. People walk away and say it should be something wrong with it." Then he explained the Kaiser research on the patient experiments; the result was working on the ceilings that was recommended rather than working on the walls because patients lying on the beds and looks mainly at the ceiling." Lewis, a former Google employee and a current Netflix research scientist discussed ghost Ads. He explained how advertising influence people's behaviors and the ways advertisers struggle to measure Ads effectiveness. He discussed " activity bias" and pointed out that correlation is not causation. Finally he explained the algorithms and how companies paying to make people buying their products to increase their revenue. CTR Press
















March 2017:














March 28, 2017:






PBWC Conference 2017







San Francisco 

















PBWC ( Professional Business Women of California) was 28th annual conference for women in business. It attracted more than 6,000 attendees who were gathering together to discuss the latest challenges facing women in business and to strengthen their skills. The main topic for the seminars was inclusion: the emphasis was on inclusion that leads to the broader thinking and stronger business. Libby Schaaf, mayor of Oakland discussed the unique perspective of women and how the variety of experiences in their life has shaped this perspective. She said: "when I stand in front of camera and talking about loss, I show a unique perspective as a woman."

 Taraji Henson, the actress of Hidden Figures sincerely discussed her personal life. She was born in Washington in a broken family. She said: "Art saved me from the streets of Washington D.C." She emphasized on changing the circumstances. She mentioned: "I learned to change  what was around me." She emphasized that drug use is a disease. She added: " As a human being we have option to choose between good and bad." Several times she emphasized faith and said: "Faith, Faith, Faith, did you get it?" She mentioned that believing in God, believing in higher purpose of life and art "Chang lives and it certainly saved mine." She added that before her father passed away, he had told her the importance of faith and God. She pointed out that life is a constant challenge and we have to choose between faith and fear and emphasized that she always chooses faith over fear. She said that we all should respect the diversity and inclusion. The audience loved her speech for her sincerity. She emphasized on the breaking of the glass ceiling and making people think differently.


Lynne Twist, board of directors, Pachamama Alliance discussed "the soul of money" and transforming our relationship with money and life. Twenty years ago the elders of the Achuar people of the Ecuadorian Amazon recognizing how the oil development was destroying their land and culture reached out to the activists and Lynne Twist for help and as the result, the Pachamama Alliance was born. It works in partnership with indigenous people to protect the bio diverse area of the entire Amazon. Twist mentioned that she had learned a lot from" millionaire families". She said: " being rich and having lots of money, makes you to want more. Money is a huge amplifier for the dark side." She pointed out that money in itself is innocent and its usage and greed make it dirty. She added: " money has been distorted from its first invention." She mentioned the consumer culture is constantly calling for "money", "more", "more is better" and " there is not enough". She mentioned there are lots of storages: "house for stuffs" while there so many homeless. She said: "People will kill for money. And it is completely out of line. We are born into money culture and that gives the financial gain the top priority. People do unbelievably horrible things for money. For them money is more important than human life and spirit." She said that in the old days people used to go to the church, but now they go to the shopping centers: " their new temples." Then in the keynote session, Twist showed how skillful fundraiser she is! She said: " I love asking people for money. Money is a currency, so it must move as it is current." Interestingly she encouraged the audience to donate and she could raise more than $100,000 in less than five minutes! Finally she pointed out: " Allocate, not accumulate." 

Beaton discussed how the top 4% of women leaders think. She mentioned that unfortunately these 4% don't have time to share and educate other women. She pointed out that the biggest challenge is "unconscious bias". She said the attitude of "playing small  is safer" is not helpful. She said that 4% women leaders have the following ideas in their mind: " they don't ask for permission, they think of 1/3 work and 2/3 delivery, they do not just build networks, but leverage it and they always think of the strategies that work." She emphasized on relationships and the presence and pointed out that the ecosystem is very important. She talked about how Madeleine Korbel Albright experienced when she started working as the U.S. Ambassador to the UN and how she maintained her strong presence. Hillary Rodham Clinton talked about women inclusion and empowerment. She emphasized on thinking beyond the corporate rooms and the necessity of having more women in the office. She said: " we know for decades of data from across the world how women facing barriers. When a woman says something it is ignored, but when a man says the same thing it is praised." She pointed out: "Resist hate and fear, insist on putting people first, persist, enlist, stand up and speak." She added: " I am fighting for a fair and inclusive America." CTR Press











March 23-25, 2017:






Erlang and Elixir Factory Conference 2017






San Francisco 


















Erlang and Elixir Factory Conference gathered computer scientists, software and hardware engineers, developers and those enthusiasts who are eager to know the latest developments on Erlang and Elixir. Elixir is a dynamic and functional language for building maintainable applications. Elixir leveraging the Erlang VM that is known for running low latency and tolerant systems. Because it is lightweight it can be thousands of processes running concurrently in the same machine. Also the processes have the ability to communicate with other processes that are running on other machines in the same network. As the result the developers will be able to work across multiple nodes. In Elixir it is possible to gain huge momentum. Keynote speaker, Sarah Allen talked about language encoding wisdom. About education system she pointed out: "currently we are preparing the kids for the world that no longer exists. She emphasized the necessity of having the open source textbooks in the education system. " in small or big ways, we have to make the open source happen." She gavBrazil as an example and said that kids need to be connected to the open world. 


Professor Carl Hewitt discussed concurrency and storage types for IoT. Hewitt is a computer scientist who designed  the actor model of concurrent computing and planner programming language for automation. He mentioned: "There is a problem: we need to make money and make everything profitable." And he explained that for achieving that we need to connect customers to the merchants. He discussed NIBOR: Nothing Is Beyond Our Reach; he explained the NIBOR Key: "A NIBOR public/ private key pair slice is created in Faraday cage by special hardware in such a way that the private key slice never leaves Faraday cage in which it was created except for hardware secured backup." He added: " Encryption/ decryption is performed in the Faraday cage invisibly. Public keys are distributed to authorized manufactures for installation in IoT devices." He pointed out that NIBOR make auditing against foreign backdoors, and governments trade their data. He also mentioned that any IoT devices can become disconnected at any time. Then professor Hewitt explained Islets implementation, Message passing using types, Types including interfaces and Messaging, encryption and marshalling. He discussed the two aspects of Islets using to protect citizen sensitive information and using actor model and predicted that in the next decade the iPhones will be replaced. He also mentioned that psychologists and computer scientists from MIT and Stanford universities were the roots of IoT revolution 
and US academy of science discussing and researching the backdoors. He emphasized that NIBOR has been invented but not implemented because it has ethical, social and political issues. The speaker pointed out that the artificial intelligence is still in "the collaboration with human" stage and we are very far from achieving the artificial intelligence in itself. 

Cesarini talked about monitoring and pre emotive support: the road to five nines on the beam. He discussed two types of metrics: system metrics and business metrics. He explained Monitoring memory and when Message spike causing a restart. He talked about the slow recovery after a restart, Process termination and restart in logs, Error reports and crash reports and he pointed out that it then will be followed by supervisor reports and finally progress reports. The speaker emphasized that each message had a unique identifier. Larsson discussed tracing JIT compilers. He explained a registered based VM using direct threading for dispatch, the completed Fibonacci, Beam instructions and 
Beam interpreter. Then he mentioned the advantages and disadvantages. The Advantages: predictable performances and simple implementation and disadvantage is that is slower.  The speaker described JIT compiler: Just in time compilation and how at run time optimizes code for application. He mentioned the Requirements: Easy to maintain, Fast and 
No user interaction is necessary. He also explained how it generates machine code from LLVM IR. He also explained tracing the execution flow when a trace is cancelled, An orddict type trace when pruned all branches, Users beam registers and stack when Beam code is constant and Benchmarking, Running the benchmarks and when Beam JIT has 80% speed increase. He concluded his speech with what will be done in the future: Cross trace optimizations, Lightweight compilation and finally more optimizing on the trace CFG.

Garrett Smith discussed how to build a web app in Erlang, not Elixir. He explained Building a web app from components: Framework VS Library. He also discussed Framework based web development:Installing the framework and dependencies; Library based web development: Generating an application/ system skeleton. He talked about Framework callbacks: Routes, controllers, models, views and middleware configuration; Library functions: HTTP server, request handler interface and utilities. And he demonstrated a live coding exercise. CTR Press















March 21-22, 2017:




IoT in Action with Microsoft 2017




San Jose 












 

 


Internet of Things (IoT) is considered one of the most important trends for business improvement, according to Microsoft. The focus of the conference was the digital transformation and how IoT can help the enterprises reducing cost and creating "new lines of business". The sessions and the discussions aimed at ecosystem of devices, generation of data, drawing insights and finally taking actions that are mainly based on the results of the data analysis. The Conference attendees were hardware manufacturers, distributors, software provides and system integrators. They discussed the opportunities and challenges facing IoT, IoT solutions, device-to-cloud security, the ways of monetizing IoT solutions, IoT business value and cloud economics and predictive maintenance using Machine Learning.

Carr discussed IoT business value and cloud economics. He talked about the practical approaches to calculating ROI for IoT solutions and the ways of evaluating investment decisions. He mentioned that by IoT you can increase your customers' loyalty that means making more money and more revenue. He explained how to create this revenue increase. He pointed out that always start small: "once you build something you will learn how to bring it into a new scenario." He discussed the ways that IoT strategies work. He emphasized on boosting the valuation through services then he discussed some cases of public companies and IoT. He said: " in IoT we should say: Foundation, Foundation, Foundation." He summarized that bringing digital world to physical world is IoT. Senner, IoT solution specialist talked about measuring IoT ROI and solution costs. She discussed the ways of increasing revenue and how business insight can help making the better decisions. She mentioned that optimizing the decisions would lead to making more money. She pointed out that a remote monitoring in the long term can bring a huge savings for the businesses. She explained gross margin and operating margin and emphasized the process of predicting the consumers' minds. The speaker mentioned: "experience is your highest ROI".

The next speaker discussed device to cloud security. He explained the security architect and data integrity. He mentioned: " IT specialists and hardware device specialists should be brought together." He pointed out the necessity of booting malware resistance with UEFI secure boot. He discussed IoT reference architecture and security across the stack and he showed a live demo. Imbruce, Data Solutions Architect talked about predictive maintenance using Machine Learning. He discussed the process of leveraging machine learning for predicting the future and finally shifting the strategy from reactive to proactive. He explained six steps in order to enable machine learning. He emphasized on understanding the way machine learning fits an IoT solution. He said: "predictive maintenance is predicting and resolving problems before operational impact." He emphasized that machine learning needs data: "the more the better and when we have lots of data we can find a pattern."

In the exhibition area, the Microsoft's partners discussed the process of migration to Office 365, its challenges and solution, Microsoft On-Demand that includes unlimited access to the entire collection of Microsoft's Official courses, Microsoft's BI QuickStart program and chatbot development that delivers conversational UX to the customers and employees with smart chatbots. CTR Press














March 15-19, 2017:





ACA 2017 Conference 




San Francisco 












The ACA 2017 Conference & Expo was organized by American Counseling Association and co-sponsored by California Counseling Association and Tennessee Counseling Association and it was the 65th annual conference. The goal was protecting the integrity of the counseling profession and celebrating the role counselors play in communities. There are more than 56,000 members of ACA. The educators, professionals, academic and counselors gathered together to discuss the latest in counseling research and education, social action in counseling and psychology, counseling and development, creativity in mental health, multicultural counseling, ACA codes of ethics and school counseling.


Dr Yalom, the professor of psychiatry at the Stanford University School of Medicine was the opening keynote speaker; he talked about his views on counseling and his experiences and what he has learned through his practice and research. He started his speech by emphasizing that his wife has been the most important thing in his life for so many years. Then he talked about a confidential group of councilors, psychologists, psychotherapists and academics that he created twenty years ago and he was the chairman of the group. He pointed out that the goal was talking about the issues with their patients and sharing their views on the solution and he emphasized that it was a "confidential group". Later he urged the audience to gather and create groups like that. He said: " It was a major source of self care for me." He was asked whether he crossed a line by revealing unnecessary things about himself; he replied: "I am an open book." Then he talked about the process and his past. He mentioned:" We had only three choices: Becoming a doctor, going to business with father or being a failure." He said that there is a saying in the university: "Publish or Perish." He mentioned Dickens and Jane Austin as his favorite writers.


 
The session: "Trauma treatment techniques go mainstream.You can't treat the mind without the body" was about Big T: Rape, abuse, earthquake and Little t: Anxiety, fear, shame and how brains experience them and then re experience " the perceived threats" even when there is no danger anymore. Mascari mentioned that Talk is not enough; there is a Need for verbal ability, logic and reason. He discussed the process of Reconnecting, remembering and mourning then safety and stabilization for trauma therapy. Then Webber discussed Subjective Units of Distress SUD: 0-10. She mentioned the process of recognizing when the brain gets "hijacked". They discussed mind- body techniques such as: smoke detectors, snooze alarm, tapping, exhalation and finally tongue touch. She said that in the time of anger the tongue touch technique: touching the back of the teeth by the tongue would stop the yelling. Mascari pointed out that the pause button must be pressed at the time of stress. The speaker discussed Traumatic stress in the brain and Sensitization from the previous trauma, and then he showed "Reign over me" video. He pointed out that Dissociation in some cases can be a survival mechanism. He discussed Fight, Flight and Freeze as sympathetic responses of body to the stress. Webber discussed Relaxation techniques, Uncontrollable visuals and flashbacks and Blocking formation of memory.


 The panel in wellness through nature discussed the ways the nature promotes mental health. They explained eco therapy , Horticultural therapy and How gardening benefits the mental patients. The speaker emphasized that gardening decreases stress and she described the benefits of Green exercise: exercising outside and how it improves the self esteem. "Transformation physically and mentally is enormous." She said that Muir Woods and no cell phone reception would be a pure interaction with nature. Having natural light in the workplaces, how more people around us resulting the less connection with nature, Echo therapy with children, using natural objects in indoor spaces, the way being close to the nature influences the senses, Counseling in nature and Art based nature activities were discussed. Bloom discussed how to avoid following the distorted models of behavior. He said : "Monkey see, monkey do!" He discussed Addiction to new stimulus and how the viewers comparing themselves with the people in the movies. He also discussed Objectification of women and increasing the verbal and physical aggression.
 
 
The experienced writers discussed the joys, self doubts and struggles the writers experience in writing. They discussed the process of starting to write, working effectively with the publishers and making future revisions. The speaker said:  " There is a saying in the military: To win, bring the gun and bring your all friends with the gun. For the writers we should say Bring your pen and bring your friends with the pen." Young mentioned: "You can be a writer and be other things too. Start a blog and write a little piece each day. Become a person that you have already been anyway." CTR Press












March 14-16, 2017:




The London Book Fair 2017




London, UK














 


 



The London  Book Fair is an international marketplace for the negotiating rights and the distributing contents across print, film and digital channels. Its focus was exploring innovative measures in the publishing industry and its future. London international Book Fair was the 46th Fair and attendees from 100 countries participated and visited the exhibition. Reed Exhibitions books and publishing attracted the attention of the visitors who were interested in trading intellectual property rights, buying and selling the titles and discovering the latest in publishing industry. The sessions of meetings with the new authors attracted the attention of the visitors who gathered to discuss the latest titles. The Market Focus of this year was Poland and the aspiring writers. Its focus was the contemporary polish writers but during the sessions, the attendees were interested in discussing the works of great writers such as Joseph Conrad. The Wellcome Book Prize was for the exceptional works, both fictions and non- fiction that engaging with the "topics of health and medicine." Polish poets: Dehnel and Kielar discussed the contemporary polish poems. Dehnel discussed the last eight years poetry in Poland. 


Brexit and the consequences on the publishing industry was one popular topic to discuss. Independent authors discussed the independent publishing experiences.  At the Author HQ, that was the hub for the participating writers, they discussed the knowledge and insight the aspiring writers need to make decisions about publishing their works. Comedian, Wax opened the Frazzled Café which was a place for sharing the stories. The awards for international excellence in the book industry, publishing and innovation of this years wen to different recipients from a variety of countries. The Bookstore of the Year Award that was sponsored by Gardners went to Shakespeare and Company based in Paris, France because of its endeavors to become "a 21st century bookseller", opening an intellectual café, expanding its children's section and renewing its website. The Literary Agent Award went to Mollaglu from Turkey and Accessible Books Consortium International Excellence Award went to Tiflonexos from Argentina. Poland was the market focus for 2017 and many author talks sessions were discussing the translation of polish literature. Morpurgo was chosen as the children's author of the day and Sapkowski was chosen as cross-media author of day. A variety of seminars discussing the challenges the aspiring writers facing today in different countries. This year's judging panel was chaired by the famous writer, McDermid. 


In the exhibition hall, publishers from more than 100 countries were exhibiting including: 245 publishers from the USA, 76 publishers from France such as: Alain Ducasse Edition that was the first publishing company to specialize solely in the culinary field; it was created in 1999. Astier Pécher Agency is based in Paris and is representing French speaking authors both fiction and non-fiction. 35 publishers from Italy were exhibiting their latest publications; Atlantyca Entertainment develops properties for children's publishing. Also 20 publishers from Spain were present in the exhibition halls and their representatives were discussing the publication of Spanish books and their translations into a variety of languages worldwide. CTR Press 















March 8-9, 2017:



California's Distributed Energy Future Conference 2017



San Francisco 












 
California's Distributed Energy Future Conference 2017 was organized by Greentech Media (GTM ). GTM, recently a part of Wood Mackenzie, is the leading information service provider that provides market analysis and insight for global clean energy market. Different workshops and speeches discussing the rapid expansion of distributed energy and data analysis for utilities and how they are reshaping the distribution and consumption of energy. Challenges and opportunities for the future of utilities were discussed. Lorenzo Kristov, from California Independent System Operator discussed distributed energy resources as the grid assets. He explained the development of aggregation model and discussed the whole system approach by creating model. He pointed out that redefining the rules and creating visibility of what's going on and forecasting are essential. The panel also discussed DER integration and resource planning. They emphasized that utilities need a reliable and accurate analysis of the value of assets on their grid. The speaker explained modeling and forecasting analysis for smart planning that considers different types of DER. The next speaker pointed out that the rising costs of electric power and carbon cost risk have made public entities seek sustainability for energy supply. Mike Fife, CTO, Demand Energy discussed the challenges in the process of control and management. He explained distributed energy network optimization system. He discussed the challenges in optimizing the integration of multiple value streams and DERs into solutions. "DEN.OS is an intelligent software controls platform that enables real time optimization of energy management and was architected to facilitate the design, integration and operations of energy assets and services."

Glavaski discussed the differences between California and New York in distribution system and solutions. She talked about the control and management in different architectures, the lack of tools in the industry and how to influence the policies. Gallagher talked about the role of rate design in a distributed energy market and discussed the methodology of implementing the peak hours rate. He emphasized on maximizing the value. The next speaker talked about the integrated resource planning that determines the resource needs and establishes a plan for fulfilling the needs. Also he talked about automation and protection applications. He emphasized on the effective planning and managing transmission and distribution grid operations. Energy Storage Association and GTM research, "the "market analysis and advisory arm of Greentech Media", provide data and insights on the U.S. Energy storage market; they provide insight on the business model for the electricity sector. The Grid Edge Executive Council define the future of the electric grid. Other panels discussed the community choice aggregation, crowd sourced market insight, electric vehicles as a grid resource and financing California's distributed energy future. CTR Press








March 1-3, 2017:




SETECEC 2017




Venice, Italy








The 6th International Conference on “Software and Emerging Technologies for 
Education, Culture, Entertainment, and Commerce event was attended by the 
academics and experts from around the world. They discussed the latest advances in the computer sciences and technologies for cultural heritage. Multimedia computing, human- computer interaction, brain-computer interfaces, business intelligence technology, cloud computing, computer aided design, computer in emergent economy, dynamic and static media or interactive systems, e-culture, e-tourism, cyber culture, green computing, cyberattacks and cyber bullying, and digital divide were among the variety of subjects discussed in the conference.

There was special workshops to promote dialogues between 
professors and graduate students and active participants in these workshops 
were mainly from France universities, New York University from the USA, 
Università degli Studi di Genova from Italy, and 
Universidad de Sevilla from Spain. Annamaria Poli from department of human sciences and education talked about cinematography and accessibility, digital technology and education and 
visual technology softwares. The next speaker discussed the specific aspects 
of human-computer interactions and he mentioned that it involves all the 
human activities when using the computer. It creates a dialogue by the command 
and data input. Usually the interaction take place at the interface that made up of 
hardware devices and software tools in computer side and cognitive processes 
from human side. The special design of the human computer interface requires 
specific methods. "Command languages require the users knowing the syntax 
of command statements and it requires generating statements and algorithms 
for complex programming. 


The panel discussing interactive technology and education explained that it refers
to all forms of digital technology and the approach is human centered. They 
emphasized that innovative use of educational technologies is very important 
and it should be in line with the pedagogical strategies of the educators. The 
speaker discussing compression and decompression technology of digital image mentioned that digital images are target of playback and standard systems can do compression and decompression with standard components. And he discussed the processing of the digital image, graphic subsystems and softwares. The next speaker discussed the emerging technologies in education and the learning processes. She emphasized the role of human interactions: learners and educators facing the new challenges and creating innovation. She mentioned different case studies in the
interactive learning. On the subject of brain-machine interface the scientist from 
Université de Genève 
have provided an "artificial sensation of a prosthetic movement in the brain. "
A prosthetic limb controlled by brain activity can partially recover the lost motor function." Neuroscientists have discovered how to create the artificial sensations of "neuroprosthetic movements". CTR Press










February 2017:











February 26, 2017:



Lynn Hershman Lesson:
CIVIC RADAR


YBCA



San Francisco 







 



Civic Radar is an interesting and original exhibition by the talented artist, Lynn Hershman Leeson in Yerba Buena Center for the Arts. The exhibition is about the relationship between human and technology and its focus is on the issue of identity. The age that we currently live in is the cyber and digital age with all its complexity and Hershman has used her artistic ability and her comprehensive vision to explain and clarify this relationship to the viewers and no doubt it is a must see exhibition. Ms Hershman has described art in her life as an equivalent to breathing and in an amazing interview with the artistic director of Museo nazionale delle arti del XXI secolo, Rome, she mentioned that looking at the great collection in a museum has been a way of breathing for her. And all inspired her to create something new in the media art. She explained that during 1960s that she started her work, people didn't have computers and it was advertising that "imposed identities based on commercially driven and idealized archetypes." She mentioned that Media Lab at the MIT and its Aspen project were precedents for Google Maps and the current social media. 

Since 1960, Lynn Hershman has created a variety of interesting works of art. Her approach to questioning the role of technology in altering human identity created Roberta Breimore character. Unlike Duchamp, Breton and Beuys who did it theatrically, Ms Hershman went further and created it for a lived experience. Roberta encountered with the real life for six years. Lynn Hershman describes what happened in Roberta's life as a mirror of culture. She described this experience as totally political. She said: "Roberta's life was eventually archived as a testament to a history of censorship, repression." 

Lynn Hershman Lesson has always pointed out that she has never been part of any group. She said: "I worked outside of every system. It is easier to be a witness as an outsider." She is always trying to be objective and fair. She sees both positive and negative aspects of technology. In her art, she shows that it is almost impossible to distance oneself and people participate in culture automatically without realizing the process. Hershman mentioned: "I am aware that as much as technology contributes to society, it also penetrates all aspects of life, robbing individual freedom and identity in a perverse and terrorizing manner." She also emphasized that it is not that "we" use technology and as a matter of fact, technology also uses us. She mentioned: " The most perverse type of surveillance is the biological tracking of our bodies. We will be watched not only externally but also internally- from the inside out." CTR Press








February 12-17, 2017:




RSA Conference 2017




San Francisco 


 

 



RSA Conference as the world's leading cybersecurity event was an interesting gathering of cybersecurity professionals, developers, experts and innovators to discuss the latest in the industry during different sessions and tracks. RSA mission is safeguarding the information in the digital world by combating cyber threats. It attracted 46,000 attendees from around the world to attend the sessions and seminars and exchange ideas and the latest trends in safeguarding the information. The future of encryption, hacking back, protecting the data, cybersecurity offerings,the insider threat, finding the risky devices, proactive threat hunting, threat detection, technological approach to privacy, building strategic plans for security awareness for app infrastructure and advanced analytics in action were some of the different topics were discussed during the sessions.


Tomorrow's cyber risk analysis was discussed by Jack Jones, the creator of Factor Analysis of Information Risk (FAIR) framework. He mentioned that risk assessment is gathering information but risk analysis is finding the solution. He discussed the top ten risks and how to identify them. Investing in the security technology and process, the most common cyber risk model in use and Mental Models were discussed. He said that 70 to 90 percent of high risk issues aren't high risk and because changes in technology are happening faster and the budgets are tightening, we need to learn to focus on the high risk issues. "We need to be able to prioritize extremely well and We need to be cost effective." He also discussed the Risk management industry and Changes in cyber security Regulations. He emphasized on the importance of critical and analytical thinking and mentioned a quotation from Saadi that applies to doing analyses: " Have patience. Everything is difficult before it is easy." And then he added that recently San Jose university is preparing the economic majors to learn forensic and technology risk analysis. The new technological approach to privacy was discussed by Schwartz. He discussed Data breach reporting and Identify management matters for privacy and security. He pointed out that raw data and analysis have different privacy concerns. He said that sharing cyber threats information with other companies and the government are standards. He explained how the privacy rules are decided and mentioned that Hack back has real privacy issues. According to Raywood, in November 2016, the UK government announced the launch of the second national cybersecurity strategy with the official hacking back. Then Brown talked about the purpose of data collection and privacy. He mentioned that in some countries the concept of privacy doesn't exist. He pointed out that Data becomes information after processing. He said that when we use the physical key for locking the door is different when we just use app. He explained the difference between Data protection and privacy and added that Data in context becomes information:for example, 23 is data but 23 degree is information. He discussed PMRM: privacy management reference model. According to Rotenberg, technology has been viewed as the source of many privacy concerns. "Technology takes on certain forms and may lead to the adoption of new systems for surveillance." " The limitations of law have renewed the focus on technical methods to protect privacy. But it remains unclear whether technology to provide a comprehensive solution. Privacy Enhancing Technologies (PET) are generally understood as those that limit or eliminate the collection of personally identifiable information. Such methods include techniques for anonymous and pseudo-anonymous payment, communication, and web access." The next speaker talked about Ransomware business statistics. He mentioned that ransomware in the form of encryption Trojans grew rapidly in 2016 and cyber criminals use it for profits: they usually request $50,000 from big companies and $500 from the small businesses. He discussed the complicated process of combating the cyber attackers. Keynote speaker, McCaul pointed out that what the government is facing is a 21st century cyber threat and in response it is using 20th century technology and 19th century bureaucracy.



The next speaker discussed the future of encryption. According to Winter, the data encryption standard is too weak for the current commercial applications today. He discussed honey encryption that was developed by Jules: it serves up a bunch of fake data whenever an attacker gets a password wrong. Because those fake data are close to the real data, the hackers are not able to tell if they are real or not. The speaker in the session women in cybersecurity talked about conformity in the workplace. Gupta said: "The silent army of people conform and do what they are asked to do in the workplace." She emphasized that we should try to do things differently. She said: " stand up! Sitting is the new smoking; when you sit, your thinking will be different." She pointed out that when the brain conforms, it looses its ability to think." She emphasized make your workplace meaningful and fun. And the speaker really did what she preached and instead of sitting or standing she was walking during her speech. She pointed out that we should learn from the children and be curious. Andrew Hoog talked about threats detections for Android and IOS. He discussed pros and cons of eliminating access to APIs and device data. Pros: end users' privacy and data cannot be violated and it reduces complexity. Cons: defenders lack the most basic visibility into what's happening on the device and continuous monitoring is impossible via an app. In the session security investigative journalists speak up, four security journalists discussed Cryptographer,Artificial intelligence scares and the stories of their lives. Andy Greenberg talked about hackers world and Digging to subculture, dark web. He is the author of the book: This machine kills secrets. Joseph Menn, investigative reporter talked about dot com bubble and looking for the negative stuffs.Nicole Perlroth who helped to identify two Chinese military units responsible for thousands of attacks on US institutions talked about Chinese cyberattacks on US businesses. Kevin Poulenc who used to work with Aaron Swartz to design and develop SecureDrop: an open source software platform for secure communications between journalists and sources talked about his investigations. He discussed Wikipedia and how to keep the sources anonymous. The next speaker talked about preventing, detecting and managing a cybersecurity attack. He mentioned that according to the latest survey, 88% of board members lack confidence in their companies cybersecurity. He pointed out that the greatest security return on investment is when the company prioritize the efforts and budgets. Then he talked about Bromium and Microsoft ROI. He mentioned that Bromium suggests a dual solution as a robust enterprise security strategy for endpoints. He added that companies of all sizes, across all industries are combating asymmetric cyber battles as they are encountering attacks from a wide range of adversaries and the solution is identifying the weakness in the security architecture and detecting those threats that usually evade traditional security controls such as advanced malware, lateral movement and advanced persistent threats (APTs).



In the exhibition halls, Cymmetria representative talked about Mazerunner as cymmetrica's deception solution. He explained that cyber deception leverages the fact that attackers follow a predictable attack pattern. When attackers use tools like Responder.py when they are targeting sensitive business assets, deception technology creates a controlled path for them to follow and as the result, the attackers are diverted from business assets into the controlled environment. This process gives the companies an upper hand in detection and investigation. He also mentioned that it is difficult to control the security of the supply chain which consists of vendors and suppliers; and the solution is the companies need to cast a deception web over supply chain elements too. SecureAuth representative mentioned that two factor authentication is not enough and SecureAuth provides multiple silent risk checks without users knowing and evaluates the potential risk of every access request. Tripwire exhibitor explained that Axon is one platform for endpoint intelligence. Netsparker representative mentioned that web application security scanner identifies vulnerabilities. Invincea exhibitor talked about the Test Drive. He mentioned it allows you to access your own version of X in a virtual environment and you will have total control of what and how you want to test. He added that Invincea is the machine learning next generation antivirus company. Latini, Lieberman representative explained that it continuously discovers and track privileged accounts across the network and automatically provide each account with unique credentials. Mimecast, Qualys and Hillstone representatives were talking to the visitors and introducing their latest products. CTR Press












February 11-16, 2017:




Developer Week 2017



San Francisco 









Developer Week Conference and Expo gathered developers and professionals from both Fortune 500 companies and small businesses to discuss the current DevTech innovations in FinTech, communications, Media Tech, gaming, household devices, E Commerce and big data. APIs and developer portals have had an enormous impact on a variety of industries. At Developer Conference, different topics such as artificial intelligence, virtual reality and augmented reality were discussed. The speaker on Internet of Things session mentioned that by 2020, there will be more than 28 million devices connected to the Internet. He added IoT may improve performance and create value but there will be vulnerabilities too. These vulnerabilities create new attack vectors for cyber attackers and hackers. So many low power IoT devices are insecure because security is not built into the low cost IoT devices' design. 


In the seminar sessions representatives from Cisco, IBM and DevNetwork talked about the ways of building a motivated and engaged development team, scaling a Technology Stack and machine learning. The representative of Kuzzle, a French company in Montpellier, France mentioned that they build real time applications in no time. He added that they deploy, scale, secure and move the backend and Data without dependencies. IBM exhibitor talked about Cloud development platform Bluemix, a platform to build, manage and run apps for all types in the cloud, web, mobile, and big data. QuickBase takes care of the mundane aspects of app development and the integration is simple. Unlike one-size- fits all solutions, it allows creating of custom cloud based business applications both with or without coding. Catchpoint delivers optimal performance with every line of code. It swiftly navigate a single UI designed for smart workflows and tap into advanced alerting, dashboards and virtualization with custom metrics for rapid insight. PubNub representative explained their data system network. It's blocks make the network programmable, executing the application logic on data as it passes over the network and removing the need to deploy and scale app servers. Representative from Oracle talked about Oracle Solaris 11 that is an integrated and open platform engineered for secure enterprise cloud environments. He added that it combines the power of industry standard features and management tools for low risk applications and cloud infrastructure. Among the attendees, the presence of a respectable elderly couple attracting the attention of the visitors. They mentioned that they try to keep their minds active and from time to time they attend different events to learn about the latest technology and science. CTR Press






February 7-8, 2017:





The World Affordable Medicines Congress 2017






Barcelona, Spain










 


The World Affordable Medicine Congress Europe is the largest strategy and scientific event on generic and biosimilar medicines. The attendees of the work affordable medicines congress were mainly senior and board level executives who were interested in discussing business strategies for the affordable medicines from the leading organizations. In fact, this event was merging World Generic Medicines Congress and Biosimilar Drug Development World and the main topics discussed were: the latest updates of insights and policies, future market trends and innovations and opportunities for growth in provisions of commercial strategies for generic and bio similar drugs. The advocates of generics and biosimilars argue that it is an answer to the increasing healthcare costs. They seek to overcome different barriers such as the fluctuations in policies, pricing pressures, increasing competitions and the "pipeline crisis". The main goal of the congress was finding and adopting the appropriate business strategies in generics and biosimilars.


Thomas discussed the ways of making the medicines accessible and affordable from sustainable and innovative perspective. Rodrigo discussed challenges and opportunities in Spanish generic market in 2017. Madsen, a specialist in internal medicine and cardiology who has been working with generic substitution from 2001 that was introduced in Norway. He discussed the ways to lower the costs of treatments in biosimilars and biogenerics. He mentioned several aspects on the regulation of generic substitution including biosimilars drugs in Norway. He emphasized on the safe use of drugs and avoiding the risks.


A biosimilar product is one that is “highly similar” to the pioneer product  where there is no clinical difference in "safety, purity and potency". A biological product is one to be biosimilar which means it is expected to produce the same clinical result as the pioneer in any patient and there is no greater risk of using the pioneer .The Biosimilars Act established two categories of generic biologics under a similar scheme: biosimilars and “interchangeable” biologic products. Just biological products required the clinical trials. The main difference between biosimilars and generics is in the generic medicines the active ingredients are identical to the molecule drug, but the biosimilars are not identical to the reference biological. The biologics and biosimilars are manufactured in living cells, and then they are extracted and purified. But the small molecule drugs and generics are manufactured purely through chemical synthesis. This is the most notable and complex difference between biosimilars and generics. Regulatory authorities require biosimilars  manufacturers declare the risks of products. The biosimilars manufacturers claim that they generate data from lab testing that is not clinical testing and it shows that the biosimilars provide the "same therapeutic benefit and risks to patients as the reference product."


According to Horton, there is a lot at stake and that is the "safety standards of “biosimilars”, copycat version of the original biologics." When biologic drugs, like Ixiaro  and Cervarix (to prevent cervical cancer) are first approved, they need to be certified by the FDA as safe. "But unlike chemical drugs, like Lipitor and Zoloft, exact “generic” versions cannot be made of biologic drugs (which is why they are called “biosimilars” and not “generic biologics”.)" The patient and safety communities are in favor of transparency, so that patients know which medication is being put into their bodies and be aware of the negative impacts too. CTR Press









January 28- February 2, 2017:






PHOTONICS WEST 2017





San Francisco 








Phonetics West was the premier event for the photonics and laser industries. It was organized by SPIE that is an international society with an interdisciplinary approach to the science and application of light. "The not-for-profit society that advances emerging technologies through interdisciplinary information exchange, continuing education, publications, patent precedent, and career and professional growth." A variety of training sessions discussing high power lasers for fusion research, nano optics and photonics x, synthesis and photonics of Nanoscale materials, nanoscale imaging, sensing for biomedical applications, colloidal nanoparticles for biomedical applications, optical biopsy, microfluidics and medical Microsystems, optical and electronic cooling of solids and complex light and optical forces attracting the attentions of the professionals and academics from around the world.

BRAIN 2017 discussed the papers describing development of innovative technologies for understanding of brain function. The sessions discussed neurophotonics, neural imaging and optical manipulation, laser tissue interactions, tissue engineering and nanobiophotonics. The speakers discussed the brain activities and the latest innovations in measuring it. Brain activity is measured through the rapid delivery of blood in order to activate neuronal tissues of the brain. Understanding the process of oxygen delivery to the brain through its dense network of micro vessels is essential for the neurological disease research. For imaging blood flow in the brain in real time laser is used; but these measurements are limited to superficial tissues with no depth resolution. Researchers at the university of Florence are using experimental data to produce instruments that can stimulate the functionality of mouse brains in the aspects related to rehabilitation after a stroke. Imaging the entire brain is still a challenge and one of the most difficult aspects in imaging is the quantifications of biological features. The latest research now involves new optics tools such as optogenetics to foster the functionality after a stroke by using light stimulation plasticity. More than 200 labs are involved in the BRAIN initiative and neurophotonics is the central approach to the BRAIN initiative. This approach of imaging the entire brain is opposed to a single neuron approach. The current brain imaging techniques rely on calcium indicator dyes to measure neuron activity. Researchers at the Columbia university using devices called SLMs, spatial light modulators to bend the light to image neurons in the brain, regardless of its location. SLMs can mimic many of the optical functions of a large microscope. Also the BRAIN initiative is investigating use of voltage indicators including nanoparticles that responds to the changes in the electrical fields. Also the speaker pointed out that the voltage indicators can damage and even kill brain cells when it is not used exactly in the right position or there has been long exposure and high concentrations. Despite all the advancements, imaging how the brain works is still "a highly demanding problem " because the structure of brain is very complex and neurophotonics is crucial in understanding how the brain works.

Danzmann talked about gravitational wave astronomy. He explained black holes and how a new telescope by 2030 can be used for knowing more about black holes. He showed video of recorded signals and discussed advanced LIGO programs.Jean Lavoie the instructor, Coherent skillfully explained the basics of laser material processing for the audience. He showed many educational slides and videos on laser beams and applications. He discussed what happens when a laser beam hits a material and different laser applications.
Laser advancements are also challenging because of safety regarding laser radiations. Especially protecting eyes from artificial optical radiations is a challenge. Using eyewear, curtains and enclosures for laser protection. These barriers are designed to reduce speculation reflections; barriers can be made of tough galvanized Stella hardware, laser safety curtains and other protective devices can ensure no dangerous radiation can escape and harm eyes and skin. The curtains should have silica woven inner layers for increased temperature resistance and the panels are built from black aluminum hardware. Especially when the laser is Class 4, that is very hazardous to the eye and skin as the result of direct beam that can cause permanent eye and skin damage.

The word "laser" is an acronym for Light Amplification by Stimulated Emission of Radiation that means the light is formed by stimulating a material's electrons to give out the laser light or radiation." The way a laser creates its radiation is by using a rod of made of a certain material. Laser has coherent light that is sent from its various parts in short bursts of energy and the waves randomly come off the filament. Beam does not spread out because it is coherent and focused and laser light can be focused to a very small point of light. When light is focused, the point of focus can become hot enough to burn the skin or human tissue. Focusing a very high-energy laser beam on a piece of metal can actually melt the metal. Equipment employing high-energy lasers is used in industry to accurately cut the metal. A straight beam from a laser can be bounced off items as far as the Moon to measure their distance. Very high-energy beams of laser light have been used o damage a target because the beam does not spread and lose its energy. Dealing with lasers is very important because they can injure eyes because a laser beam focuses to a point that can get very hot, a beam shined in eyes may damage the retina. Never let a laser pointer aimed at your eyes and in some cases people becoming partially blind from laser pointers; even avoid staring at the light from the scanners. A laser outputs light is coherent and in a highly parallel beam, Laser light can travel great distances without the beam spreading and can be focused to a very small point. This type of light has many modern applications and we should be cautious looking at laser beams.


In the exhibition halls, Douglas B. Rogers, president TEMPO from California plastic co explained that they started their technical innovations in 1960 and they specialized in components and insulators, robotic handling trays and health care packaging and they use patented dry molding process. Carles Oriach, director of strategy and development monocrom from Barcelona, Spain explained the distinguished features of the company. He mentioned that they use patented solder-free technology in diode bars stacks. He explained clamping= 2 heatsinks x bar+ no soldering. The result will be better cooling efficiency and when mechanical stress is not an issue, product life time increases significantly.The representative from Helia photonics from Scotland Explained that they provide the application of custom designed coating for semiconductor facets. They process more than 500,000 semiconductor devices every month for the international customers. DPSS laser in Santa Clara uses new techniques for marking, engraving and scribing wires, metals, diamonds and ceramics.  Jia, sales manager, Zhaohong Tech explained they manufacture technical sapphire and ruby. Hef group company from France provides OPTAL coatings that are used in automotive. CTR Press







January 2017:

















January 25-28, 2017:




AAC&U 2017 Annual Meeting




San Francisco 











 

The Association of American Colleges & Universities Annual Meeting gathered educators, deans, researchers, administrators and academic professionals from campuses across the country together to discuss the purpose of higher education, the value of a college degree, challenges to liberal education, pursuing excellence in assessment, Improvement in admission and assessment processes, building a productive culture of learning, the ways college affect students, innovations in education and how colleges' obsession with smartness shortchanged students. They also discussed the effective approaches to restore public trust in the higher education and how universities are improving student learning and how they prepare them for future work and life.
 
The panel discussing how college affects students talked about the ways colleges and universities have been critiqued for being ineffective in promoting student learning. Mayhew discussed the value of education and its economic benefits. He pointed out that good teaching really matters and feedbacks are essential. He also mentioned that the process of educating the educators has some shortcomings. The panel also discussed the risks of dropping out of colleges, and the positive and negative aspects of living in the campus. Kimberly Peterson discussed value of a college degree. She mentioned that we should define the meaning of value. She continued describing the meaning of value and mentioned that in the dictionary "value" has been described as "the amount of money that something is worth", then "something that can be bought for a low price" and finally "usefulness or importance". She pointed out that we should not looking for "dollar sign" and higher earnings in defining the value of higher education; "personal development" is far more valuable than obtaining the higher earnings. Casap, an education evangelist from Google discussed his personal life and how higher education helped him to achieve what he was looking for. He pointed out that our objective in education is helping the learners to obtain the abilities they need in the new environment. He emphasized on he importance of critical thinking in the education. He also mentioned that his 24 year old daughter doesn't work traditionally and she works on different projects for herself and how advanced technology helped her to do so. He also talked about the stress and worries felt by the majority of students about finding jobs after graduating.

The highlight of the conference was the interesting lecture and Q&A by professor Alexander W. Astin. He is founding director of Higher Education Research Institute at the University of California, Los Angeles. Dr Astin discussed how the obsession with "being smart" leads to a higher education that shortchanges the students and the society's need for an educated population.  He pointed out that universities have two "very narrow definition of smartness" that are course grades and standardized tests. He emphasized the importance of changing "grade" system to "valuation" system: instead of ranking students for their smartness, to prepare them for life by developing the qualities such as leadership, responsibility, honesty and empathy. He pointed out that huge student dropout rate shows that they are not being prepared. "Grades do not say what the students have learned in college. And most faculties don't have preparation plans for students." Professor Astin emphasized that tests have not been a proper measurement for growth and improvement; instead of telling the students what they know and what they do not know and what they should do to improve, we just tell them their rank and how they stand comparing other students which is the result of the tests. He mentioned that faculty preoccupation with "smartness" and admission madness treat other student as the second class citizens. Dr Astin questioned the rationality of focusing on the most prepared students and ignoring the least prepared students. He emphasized that instead of "grading" we should use " valuation": the payoff will be huge because the valuation is much more better than grading system. Professor Astin showed his concern and care for improving the education system. Distinguished academic persons such as professor Astin is what we need to bring back the trust in education system and instead of just producing "people with college degree" invest in making the real, capable, reliable, responsible, independent and passionate people who are fully prepared for life and its challenges, people who feel obliged to give back to the community and make a better society.

 In the roundtable discussions, Robin Selzer talked about TEL, Transformative Experiential Learning that is a social justice model of leadership and professional development for students. Sean Crossland from Salt Lake  community college talked about learning and leading through community engagement. Also he talked about CA department of education and its Master Plan. Jelani Cobb, writer for the New Yorker discussed race and justice in America today. He talked about the new sectionalism of spirit and mind and of culture. He talked about the history of civil rights and emphasized that we should not think we have already achieved our goal and it would be the real obstacle of holding us back. He teaches journalism in Columbia university and he mentioned that more than 50% of journalism students are from abroad. In the exhibit hall, a variety of academic publishers exhibiting their books and products. The book: Are We Smart Enough? By Professor Alexander Astin attracting the attention of the visitors. Representative from the publication: Diverse talked about its latest issue about diversity in higher education. Exhibitor from Oxford University Press, Davis talked about epigeum and digital learning solutions for higher education. Dr Parnia, president EC Higher Education talked about the on-campus pathway programs. Representative of HigherEdJobs talked about the subscription models they use to advertise academic, administrative, executive and faculty vacancies in the higher education. CTR Press









January 24-25, 2017:




i Learning Forum 2017




Paris, France





 


 



i Learning Forum Paris, France is the premier event dedicated to the technologies of both individual and organizational learning. The event gathered professionals and academics from around the world to discuss the latest in digital learning, smart learning for business, international marketing innovations, digital learning management, international E-Learning, evolution in the age of digital transformation, content creation, collaborative digital learning, virtual reality, strategies in digital transformation, big data management and mobile and social learning.

Jérôme Bruet, VP Learning Talentsoft as the keynote speaker discussed the latest in digital learning. He mentioned that Learning in 2017 is all about offering the right content to the right people at the right time, based on the best learning method." He discussed the fully integrated solutions that tie competency management to career development programs.  He explained that “e-learning” can no longer cover the multitude of digital tools in teaching. Digital technology as a tool is a normal part of any training service. He also pointed out that companies should be prepared for the advantages and challenges they will face when  switching to the digital learning. Guralnik from Columbia University discussed international e-learning. He mentioned that learning experience will be successful when it is carefully designed around the goals of the target audience. Lasher discussed the risks involved in e-learning. He pointed out that each individual's learning activities are an easy way for hackers to infiltrate and steal the data. He mentioned that even viewing a simple picture in the process of learning could give the hackers the opportunity to steal ideas and data in the learning program. He mentioned that according to the latest statistics, hackers have had illegal access to the data in 96% of companies. Vogas discussed fundamentals of virtual engagement in e-learning. He also discussed different elements that make e-learnings more interesting.
CTR Press












January 22-24, 2017:





Fancy Food Show 2017




San Francisco 





Fancy Food Show was an interesting and productive event organized by The Speciality Food Association. The Association, established in 1952 in New York, is a not-for-profit trade association and has more than 3,000 members in the U.S. and  abroad. It presents the Sofi Awards to honor excellence in speciality food. The event gathered 36,000 industry professionals and tastemakers together. There was a variety of educational sessions such as Cheese tasting session that the attendees tasted different cheeses made on both sides of the Atlantic, variety of cheeses including French Roquefort and Spanish Manchego. In another session there was a food service competition and the judging panel chose three finalists; each finalist introduced their products to the judges and the audience. Kafarakis, the president of the association expressed his hope for continuing growth of the industry. He mentioned that U.S. Specially food sale last year hit a record $ 121 billion.


In the exhibition halls, more than 86,000 products from 1,400 companies from around the world were on display. The creativity and innovation by different exhibitors attracted the attention of the visitors who are interested in healthy specialty foods. Swiss cheese companies exhibited new varieties of cheese beyond Gruyère and Appenzeller. Edmond Fallot producing mustards since 1840 in France exhibited different mustards: honey and balsamic Dijon mustard with the rich flavor is an ideal choice for the mixed salad. Olivavinagretas introducing 100% natural olive oil dressing that was sugar free and sweetened with stevia. Also Donoxti from Mexico presenting extra virgin avocado oil with no preservatives. Marketing director from Isigny-Ste-Mère mentioned that Isigny is a cooperative run company founded in 1923 and the distinctiveness of the Isigny area has been recognized by Appellation d'Origine Protégée(Protected Origin and established quality). The representative from agritalia  mentioned that Bella Italia Regionali is a unique line of products that represent the ancient culinary traditions of Italy's 20 regions. Exhibitor from Cyprus, Hallomi Cheese explained that the program, "Halloumi, a traditional European cheese" is an initiative by Panagrotikos Farmers Union. America's Sea Salt company, SaltWorks, Inc offered a selection of premium gourmet salts from white crystals to exotic finishing salts. The classic and tasty decoration of its booth attracted the visitors attentions. WB Cheese exhibited persillé de Rambouillet blue cheese with a unique flavor. Grillies U.S. Presenting a variety of Mediterranean recipes. Green bag America representative was exhibiting customized bags with different logos; he mentioned that it can be considered one of the best way of marketing for each company and "the bags are your walking advertisement." Dodoni from Greece was presenting certified organic Feta cheese with a unique taste. Arctic Zero introducing frozen desserts that are GMO free and natural. Its representative explained that they use the ingredients that customers can understand. Sassanian Caviar was presenting the best quality Persian caviars. Milk boy Swiss Chocolate representative explained that they still using the traditional methods passed down over generations.  Valsana's representative from Italy mentioned that they offer a wide assortment composed by 500 cheeses, 400 charcuterie and a variety of delicacies. The exhibitor from ECCO-F company explained that their Cheese are made in the village of Karabunar that has been registered as an ecologically clean region under N 13 in the EU and USA. Chiquilin from Spain was exhibiting its high quality Saffron. Paul Dischamp's representative mentioned that they produce PDO cheeses from Auvergne : Saint-Nectaire, Cantal, Salers, Bleu D'Auvergne and Fourme d'Ambert. Also Bob Moore, founder of Bob's Red Mill that produces natural, certified organic grain products was signing the book: 100 healthy whole grain recipes. CTR Press













January 6-10, 2017:




APAP 2017




New York City 




 

 





APAP 2017 event was organized by the Association of Performing Arts Presenters. The attendees were from municipal and university performance facilities, nonprofit performing arts centers, culturally specific organizations, foreign governments, and artist agencies. About 3700 presenting organizations, artists, agents, support organizations, consultants, and arts leaders from the U.S. and 36 countries attended the event. APAP goal is through advocacy, professional development, resource sharing and civic engagement make changes in the art. In the Creative Mind session the speakers discussed different ways of nurturing creativity and innovation. The speaker explained the variety of factors involved in achieving success and how creativity and maintaining the focus help to reach the goal in today's society. This session was about the special work of five talented individuals who "exemplified the key strands of the conference theme." The role of the artist and  producer as Makers of Culture (MCs) and catalysts for engaging the community and making the social changes were discussed. The speaker pointed out that the final goal is bringing artists and communities together. 

Indigenous arts and culture, how to build bridges in arts and culture, arts in the crisis, the issue of art and identity, local, national and global approaches in cultural policies and connecting artists and the audience were among the main themes discussed by the speakers. How to think in an innovative way and find the solutions in the complex and challenging environments and being able to apply them in unexpected ways in the creative art was the subject that the audience were interested and were discussed by the speakers interactively. The speaker emphasized that the aim should be creating the meaningful changes by "disrupting the status quo of an organization’s programs and activities." 

Moving beyond the audience and engaging the public and supporting the artists by exchanging knowledge, ideas and visions both for the individual practitioners and the whole field was pointed out by the speaker. The audience asked some questions about the ways of activating space for the art and artists and the issue of management and leadership in the art world. The panel discussed the strategic, creative and technical processes through which work of art is developed, produced and sustained both in the national and international level. They discussed the variety of tools, resources and strategies are usually applied to the business side of the art industry. The ways of cultivating support for the art in communities that are struggling with issues were explained by the speaker. In the session "changing the flow", description of the vision for the role of artists to positively transform our society and engage in defining the values and making a difference was discussed. The next speaker talked about the development and promotion of work in a collaborative way. He discussed the key factors that are changing the process of art work in order to connect with contemporary audiences more effectively while keeping the standards and objectives in the process. CTR Press









January 4-6, 2017:






Potato Expo & Conference





San Francisco 









 
 
 
 
 
 
Potato Expo was an interesting Conference and trade show for the potato industry; it gathered farmers, professionals, specialists, key decision makers and international industry leaders from around the world to discuss farming, global food service, changing retail landscape, new potato technologies and the latest practical business solutions and innovations. Adam Steltzner, chief engineer from NASA was the keynote speaker and discussed his projects and the details about NASA Mars Rover. He discussed his initiatives, curiosity and how his skill in managing the team and seeking the positive aspect of each person's character led the team to achieve success. The panel who discussed farming in Silicon Valley talked about the unique views of the future of farming inside Silicon Valley. Clay Mitchell, managing director, Fall Line Capital pointed out that they try to remain above the technology. He recommended the audience to read the Wall Street Journal article: "Automation Makes Us Dumb". Nicholas Carr, the writer of the article argues that society would be better served if we deploy “human-centered automation,” in which “the talents of people take precedence. He emphasizes "If we let our own skills fade by relying too much on automation, we are going to render ourselves less capable, less resilient and more subservient to our machines. We will create a world more fit for robots than for us.” Mitchell mentioned that when everything is automated, there would be just one guy to push the bottom and how could we trust this guy. In Mitchellfarm.com, there is an interesting quote: "We agree with Abraham Cowley who wrote in his 1650 essay, “Of Agriculture,” that there is no other life so praiseworthy for “the utility of it, to a man’s self; the usefulness, or rather necessity, of it to all the rest of mankind; the innocence, the pleasure, the antiquity, the dignity.” The majority of people who have ever lived have farmed for a living, and in the hierarchy of these craftsmen, the best carry the culminated wisdom of this fellowship." Another speaker, Halverson, CEO, Black Gold Farms also pointed out that we should not forget that we are farmers and should not be obsessed with fancy toys such as drones. Kendall mentioned that productivity index of land differs for each environment. He said: "selling software is like passing bill in congress."

Shipley discussed the growing demand for potatoes in food service sector. She mentioned that potatoes are number one food at food service. She also discussed different innovations that are currently emerging in the sector. In the exhibit hall, the representative of SunRain mentioned that SunRain scouts the globe to bring the right varieties that meet the changing face of today's consumers. SCS Global offers food safety training courses that provides the latest methods of reducing food safety risks. Potatoes USA in 2016 exported $16 million more potatoes than in the previous marketing year. University of Wisconsin potato breeding team work on potatoes research programs and their incentive for production including Oneida Gold potato that fills a unique niche in the yellow market. CTR Press






 
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